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iShopExpress Expands Fitness and Health Catalog


Press Release: Immediate
Contact: Sharon Hawkins
Phone: 800-358-1909 x202



San Marcos, CA -- Keeping motivated in their fitness effort and making exercise more enjoyable are two key success factors commonly noted by exergamers - people who use video games for exercise.

"Exergaming has gone mainstream. Responding to customers needs, we have expanded our fitness catalog to align with this important market segment and deliver superior information, recommendations and product choices for improved personal health," said Brian Langer, President of "Driven by the range and quality of game titles and related accessories, exercise has become one of the most popular video activities for kids, and even more so for adults and seniors. Nintendo Wii and Xbox Kinect are playing a key role in this. Schools, hospitals, adult/elder communities, and physical therapists have also embraced gaming for exercise."

A new lineup of fitness related games, DVDs, accessories, and exclusive bundles are now available at Over 100 new products are part of its featured category, Fitness and Health, with more being added daily. Products can be found by interest or health goal - Wii Fit Plus, Wii Fitness Games, Fitness DVDs, Weight Loss, Dance Workout, Yoga & Balance. Detailed listings incorporate video previews, reviews, in-depth descriptions - to help consumers select products to meet their fitness goals.

New exclusive Wii bundles combine top rated Wii exercise games including Wii Fit Plus, Zumba Fitness, Just Dance and Wii Sports with necessary hardware including Wii Console and accessories. "Our Choice bundles make is easy to get started with fitness gaming with appropriate games and everything needed," adds Mr. Langer.

The American Heart Association estimates 70% of Americans do not get enough exercise. While technology does consume free time which could be spent exercising, increasingly, technology is helping people get motivated, become more involved and achieve better results in their quest for improved fitness. Joint research conducted by iConecto and Physical Ventures report that the Exergaming Market Size reached $6.4B in 2010 with 8.5% annual growth.

Many video exergames are developed by professional trainers or coaches. They allow the convenience of scheduling fitness activities at home with personalize instruction, guidance, tracking progress to reach defined goals and graduated levels of exercise activities. Exergaming combines exercise with entertainment.

Common health goals focus on weight loss, strength building, improved balance, increased energy. In addition, exercise games offers unique benefits for social connections - playing with friends and family - plus complex exercises which helps retain memory levels and keep the brain healthy. Exercise video games range from classic workout programs to fun active games, dance, sports and yoga. Popular products include Nintendo Wii Fit Plus, Zumba Fitness, Biggest Loser, Wii Sports, Just Dance, Gold's Gym, and Xbox Kinect.

About is the largest, online specialty store for Nintendo Wii products and Wii fitness in the U.S. For over 6 years, the company has focused on delivering an exceptional shopping experience and the best value for Nintendo Wii to families, organizations and corporations by providing excellent product selection, exclusive bundles and pricing, rapid delivery, and exceptional customer service. Visit us at or call 800-358-1909.

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